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Ad Astra

Ad Astra

SOCIAL • DESIGN • COPYWRITING

SOCIAL • DESIGN • COPYWRITING

SOCIAL

DESIGN

COPYWRITING

Our mission: To develop a stellar international social campaign for one of the year’s most anticipated films

We worked closely with 20th Century Studios to create social content that would drive global excitement and ticket sales. How did we do it? Using stunning social cards, an engaging Instagram stories quiz, and gorgeous cinemagraphs, we highlighted Brad Pitt’s star power. Teased the epic cinematic experience. Built suspense by playing up the plot’s mystery.

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Social cards

As this was an international campaign, we chose visuals, sound, and quotes that conveyed our story with minimal translation.