Anomali

BRAND STRATEGY • BRAND CAMPAIGN • DESIGN • SOCIAL • EVENTS

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Creating a fierce campaign that breaks through

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Anomali, a cybersecurity startup, wanted to set itself apart with a smart, edgy campaign. Bringing our competitor insights, expertise on visual trends, and collaborative spirit to the table, we delivered powerful storytelling and elevated, surreal creative that evolved Anomali’s brand and drove demand.

Our “Resilience starts here” campaign features digitized cyberthreat mascots trying to break out so they can unleash havoc—but the Anomali shield stops them in their tracks. From social to industry events, the dramatic imagery and strong tagline pulled people in.

A BRILLIANT BRAND-TO-DEMAND CAMPAIGN

The theme was born from a collaborative process with the Anomali team. From there, we created not only custom visual elements such as the eye-catching cyberthreat mascots, glitch effects, and shield but also the copy, messaging, and style guide.

STANDOUT EVENT CREATIVE, IMMERSIVE EXPERIENCES

We provided event strategy and creative support for Anomali’s marquee virtual event and some of the world’s top cybersecurity conferences. For the virtual event, our visuals were animated and transformed into immersive 3D environments.

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