CISCO • SOCIAL + CONTENT

Say Hello to the New @HeyCisco

Our Cisco partners wanted to create an entirely different social experience on their @HeyCisco Twitter account—and we were more than happy to help. The results? Stunning.

Building a Community

For the Cisco corporate social media team, it wasn’t enough to engage their Twitter audiences and offer champion customer service. They wanted more. To entertain. To inspire. To build a genuine @HeyCisco community.

As Cisco’s creative arm, we knew just how to lend a hand.

A New Approach,

a New Look

Our work began with a visual rebrand. Why? We wanted to make Cisco’s core values—authenticity, daring, and a commitment to customer success—identifiable at a glance.

In close collaboration with the team, we developed a revamped visual identity that featured clean lines, simple typography, and bold colors.

 

Show

and Tell

With the look updated, we moved onto the next phase: bringing some extra pep to @HeyCisco’s personality and boosting the team’s already successful content strategy.

We energized the tone with an extra dose of enthusiasm and a bit of whimsy. And when it came to content strategy, we decided to incorporate a balanced mix of original content and compelling third-party articles.

We also reached out to the right influencers at the right time, seeking out 10 engagement opportunities each week.

Growing

Together

@HeyCisco saw an impressive amount of growth over four months, increasing its follower count by 10.4%.

A fresh look, a more charming tone, a focus on enticing content—and the emergence of a true community. Say hello to the new @HeyCisco.

Social Glimpse

The Results

10.4 %

Twitter follower growth over four months

An exciting visual brand refresh

A new, more inviting editorial tone

SAY HI

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