CISCO • SOCIAL + CONTENT
Say Hello to the New @HeyCisco
Our Cisco partners wanted to create an entirely different social experience on their @HeyCisco Twitter account—and we were more than happy to help. The results? Stunning.
Building a Community
For the Cisco corporate social media team, it wasn’t enough to engage their Twitter audiences and offer champion customer service. They wanted more. To entertain. To inspire. To build a genuine @HeyCisco community.
As Cisco’s creative arm, we knew just how to lend a hand.
A New Approach,
a New Look
Our work began with a visual rebrand. Why? We wanted to make Cisco’s core values—authenticity, daring, and a commitment to customer success—identifiable at a glance.
In close collaboration with the team, we developed a revamped visual identity that featured clean lines, simple typography, and bold colors.
Show
and Tell
With the look updated, we moved onto the next phase: bringing some extra pep to @HeyCisco’s personality and boosting the team’s already successful content strategy.
We energized the tone with an extra dose of enthusiasm and a bit of whimsy. And when it came to content strategy, we decided to incorporate a balanced mix of original content and compelling third-party articles.
We also reached out to the right influencers at the right time, seeking out 10 engagement opportunities each week.
Growing
Together
@HeyCisco saw an impressive amount of growth over four months, increasing its follower count by 10.4%.
A fresh look, a more charming tone, a focus on enticing content—and the emergence of a true community. Say hello to the new @HeyCisco.
Social Glimpse
The Results
10.4 %
Twitter follower growth over four months
An exciting visual brand refresh
A new, more inviting editorial tone
Interested in more case studies? Get more examples of how we turn stories into page-turners.
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