Cisco Duo x Guardians of the Galaxy Vol. 3
BRAND PARTNERSHIPS • STORYTELLING • INTEGRATED CAMPAIGN • SOCIAL • DIGITAL EXPERIENCE
Cisco Duo x Guardians of the Galaxy: Breaking into new markets with a match made in the galaxy
What do Duo and the Guardians have in common? They don’t run from unexpected threats—they use their superpowers to save their teams and galaxies. We used our own superpower to weave and share this story with the brands’ huge crossover in audiences via social, digital, and streaming platforms.
In the end, the campaign got massive engagement, Duo received the amount of leads it was looking for (and more), and Marvel saw a huge box office opening.
THE CISCO DUO X GUARDIANS INTEGRATED CAMPAIGN:
OUR AWESOME MIX
The natural connections made for a powerful campaign with cross-channel storytelling.
“Are You Ready?” Video Spot
Sample of Ads for the Intergalactic Campaign
Online Quiz (Duo Revealed as a Secret Weapon)
Ebook (Duo, You’re Our Hero)
Ad for Stellar Cobranded Swag