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Cruella

Creators Channeling
Their Inner Cruella

To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.

DRESS WEIGHT

1/2 lb.

CREATION TIME

45 min.

Cruella’s costumes
turned devilishly delicious

Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!

Creators channeling
their inner Cruella

To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.

Promotion for John
McCrea’s Reddit AMA

We worked with the publicity team to promote the AMA featuring John McCrea, who answered questions about his character, the film, and more.

Brilliant, bad,
and a little bit mad: 
A sinfully stylish showcase for the most fashionable Disney villain.

Our advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.
 

From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)

ADVERTISING CAMPAIGN   •   CREATOR MARKETING   •   DESIGN   •   SOCIAL

Cruella’s Costumes
Turned Devilishly Delicious

Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!

DRESS WEIGHT

1/2 lb.

CREATION TIME

45 min.

ADVERTISING CAMPAIGN

CREATOR MARKETING

DESIGN

SOCIAL

Brilliant, bad,
and a little bit mad

Our eye-catching advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: Sinfully stylish and not afraid to make a statement.

As the campaign lead, we worked closely with the publicity team and other agencies. We also collaborated with creators to highlight iconic looks from the film. From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)

Cruella

Cruella

ADVERTISING CAMPAIGN   •   CREATOR MARKETING   •   DESIGN   •   SOCIAL

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