Cruella
Cruella
Cruella
INTEGRATED CAMPAIGN • ARTIST COLLABORATION • CREATOR MARKETING • SOCIAL
INTEGRATED CAMPAIGN
ARTIST COLLABORATION
CREATOR MARKETING
SOCIAL
Brilliant, bad,
and a little bit mad:
A sinfully stylish showcase for the most fashionable Disney villain.
Our advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.
From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)
Brilliant, bad, and a little bit mad
Our eye-catching advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: Sinfully stylish and not afraid to make a statement.
As the campaign lead, we worked closely with the publicity team and other agencies. We also collaborated with creators to highlight iconic looks from the film. From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)
Creators Channeling
Their Inner Cruella
To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.
INTEGRATED CAMPAIGN • ARTIST COLLABORATION • CREATOR MARKETING • SOCIAL
Creators channeling their inner Cruella
To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.
Cruella’s costumes turned devilishly delicious
Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!
DRESS WEIGHT
1/2 lb.
CREATION TIME
45 min.
Cruella’s Costumes
Turned Devilishly Delicious
Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!
DRESS WEIGHT
1/2 lb.
CREATION TIME
45 min.
Promotion for John McCrea’s Reddit AMA
We worked with the publicity team to promote the AMA featuring John McCrea, who answered questions about his character, the film, and more.
