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The Eyes of Tammy Faye


Jessica Chastain as Tammy Faye Bakker, holding a hand to her face

Celebrating Jessica Chastain’s award-worthy portrayal of Tammy Faye in this social campaign

The Eyes of Tammy Faye key art

Searchlight Pictures’ The Eyes of Tammy Faye was all about Jessica Chastain’s incredible portrayal of Tammy Faye Bakker, the iconic televangelist who embraced people for who they were (while she rocked her amazing eyelashes, of course).

When we created social content for the home entertainment campaign, we knew exactly what to focus on to drive fans to purchase the film: Jessica’s powerful performance. The end result had us all singing “Hallelujah!”

Our content showcased not only Jessica’s amazing talent but also aspects of Tammy Faye’s character that touched people’s hearts.


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