WEB • BRAND STRATEGY • STORYTELLING
Making the FlexPod website fit for their future
The industry-leading FlexPod data platform is up for modern world challenges. But their site’s outdated look and jumble of content didn’t tell that story.
It was time for a total overhaul, the FlexPod team decided. Strategizing with them to develop a long-term game plan, we created a clear, forward-thinking design system as we streamlined the content and messages. In addition, we optimized for mobile, load times, and SEO. The results: A site that clearly tells the FlexPod story today—with the flexibility to adjust for tomorrow.
COHESIVE. OPTIMIZED. SIMPLE.
From content strategy to copy and design to development, we made sure every detail—from the site map to the SEO keywords—was thought through from a brand and user perspective. And if it could be simplified, we simplified.