Capturing the je ne sais quoi of Wes Anderson in an eclectic social media campaign

Dedicated to journalists everywhere, Wes Anderson’s The French Dispatch mixes comedy and drama in a collection of stories with an all-star cast. For this advertising campaign, we worked with the home entertainment team to highlight the perfect moments that would inspire fans to marvel at Anderson’s richly imagined world and drive them to purchase their own copy. 

 

In short, the results were a sensation.