Cruella

Lightyear

ADVERTISING CAMPAIGN • EXPERIENTIAL • CREATOR MARKETING • SOCIAL

ADVERTISING CAMPAIGN

EXPERIENTIAL

CREATOR MARKETING

SOCIAL

Brilliant, bad,
and a little bit mad:
A sinfully stylish showcase for the most fashionable Disney villain.

Our advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.

From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)

It’s all systems go in our fun Lightyear campaign

When Disney and Pixar asked us to take command of a mission to drive engagement and purchases for the Lightyear home entertainment release, we put on our astronaut gear and shot for the stars.

Our integrated advertising campaign was full of magical moments that brought the intergalactic adventure to life in unexpected ways, from a fun LEGO build of Sox at Disney’s marquee fan event D23 to engaging interactive digital content. With the campaign surpassing its performance goals, this mission was a stellar success.

Creators Channeling
Their Inner Cruella

To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.

ADVERTISING CAMPAIGN • EXPERIENTIAL • CREATOR MARKETING • SOCIAL

Stealing the show with Sox

We kicked off our campaign at D23, delighting 20,000 fans with the LEGO sculpture of Sox, Buzz’s scene-stealing robot cat sidekick. (Of course we included an amazing behind-the-scenes timelapse and fan photo ops, too.)

Mission log:
Signs of more engaging content

On Pixar’s YouTube channel, we extended a lighthearted film moment with our “sleep machine” video, letting fans catch some zzz’s with Sox and Buzz…for 7.5 hours! We also created an interactive social post that let people finish Buzz’s beloved catchphrase.

Cruella’s Costumes
Turned Devilishly Delicious

Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!