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Malwarebytes

SOCIAL • STRATEGY • DESIGN

Amping up Malwarebytes' organic social game by creating human connections with playful, on-trend posts

A surprised-looking man holds two cats with a Malwarebytes circle background behind him.

Many tech companies sound and look the same on social. That won’t win you any brand awareness and affinity.

What will?

Making a brand more real, carving out space for meaningful human-to-human connections. That’s what we did for Malwarebytes on Twitter and LinkedIn—and the brand hit the engagement jackpot.

SOCIAL GLIMPSE

By tapping into trends and social media holidays, we brought Malwarebytes into the conversation.

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Malwarebytes organic social

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And with fun memes and polls, we added some sizzle to the brand’s feed and made its bold, playful personality shine.

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Malwarebytes organic social

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Results

3.4%

overall engagement rate
10x above industry benchmarks

9%+

engagement rate garnered by some posts

1

happy client