SOCIAL • STRATEGY • DESIGN
Amping up Malwarebytes' organic social game by creating human connections with playful, on-trend posts
Many tech companies sound and look the same on social. That won’t win you any brand awareness and affinity.
Making a brand more real, carving out space for meaningful human-to-human connections. That’s what we did for Malwarebytes on Twitter and LinkedIn—and the brand hit the engagement jackpot.
By tapping into trends and social media holidays, we brought Malwarebytes into the conversation.
And with fun memes and polls, we added some sizzle to the brand’s feed and made its bold, playful personality shine.
overall engagement rate
10x above industry benchmarks
engagement rate garnered by some posts