A First-Class Ticket to Decadence

To promote the release of the film Murder on the Orient Express, we brought its iconic train to life for an incredible pop-up installation—with a delicious twist.

FOX + GODIVA • POP-UP INSTALLATION + CONTENT

2 Months &

3K Chocolate Bars

We brought in Jen Lindsey-Clark and her team from Chocolatician to create a detailed replica of the train featured in the film Murder on the Orient Express. Two months and 60 kilograms of Godiva chocolate (that’s about 3,000 bars) later, we had a masterpiece that would turn heads. Watch the video to find out how it was done.

The Ride

of a Lifetime

As the stars from Murder on the Orient Express came into the spotlight at the London premiere, so too did the Godiva chocolate train—inspiring photos and giving onlookers a window into the world of the film.

Luxury

& Intrigue

The chocolate replica of the luxurious train was displayed at the St. Pancras International Railway Station, sharing a glimpse of Agatha Christie’s intriguing world with commuters. The train was on display for just over three weeks (Nov. 2 to Nov. 26). During that time, the train was seen by nearly 87,000 people each da

87,000 people each day, on average. On social media, with its unique hashtag #GodivaMoustache, the chocolate train generated nearly 114,590 impressions per day and resulted in 94 unique social posts, including 12 videos, with a combined reach of over 2 million users.

Social Glimpse

The Results

#GodivaMoustache

Nearly

114,590

impressions per day

42

unique social posts, including 12 videos

Combined reach of over

2M

users

Interested in more case studies? Click here to get more.

NEXT

Art of Deception

SAY HI

Hit us up.

Whether you want to chat about your passion project or just have lunch, we’re game.

*We collect this information in order to respond to your inquiries. It will not be used for any other purpose.

751 Laurel St, #209 San Carlos, CA 94070

T. 650.517.3310

© 2019 The Craftsman Agency