FOX + GODIVA • POP-UP INSTALLATION + CONTENT
We brought in Jen Lindsey-Clark and her team from Chocolatician to create a detailed replica of the train featured in the film Murder on the Orient Express. Two months and 60 kilograms of Godiva chocolate (that’s about 3,000 bars) later, we had a masterpiece that would turn heads. Watch the video to find out how it was done.
As the stars from Murder on the Orient Express came into the spotlight at the London premiere, so too did the Godiva chocolate train—inspiring photos and giving onlookers a window into the world of the film.
The chocolate replica of the luxurious train was displayed at the St. Pancras International Railway Station, sharing a glimpse of Agatha Christie’s intriguing world with commuters. The train was on display for just over three weeks (Nov. 2 to Nov. 26). During that time, the train was seen by nearly 87,000 people each da
87,000 people each day, on average. On social media, with its unique hashtag #GodivaMoustache, the chocolate train generated nearly 114,590 impressions per day and resulted in 94 unique social posts, including 12 videos, with a combined reach of over 2 million users.
impressions per day
unique social posts, including 12 videos
Combined reach of over
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