When Relevance Lab merged with two other global professional IT services companies, they knew it could be the start of a remarkable journey. We joined the team, working hand in hand to find the new company’s north star: a powerful narrative where Relevance Lab removes needless friction with tailored solutions so that its customers and humanity at large can flourish. This was our guide for all our work, from the standout brand visual identity to the new site’s storyline and hero video. Take a look.