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Relevance Lab

Relevance Lab

BRAND STRATEGY • BRAND IDENTITY • WEB DESIGN • VIDEO

BRAND STRATEGY • BRAND IDENTITY • WEB DESIGN • VIDEO

BRAND STRATEGY

BRAND IDENTITY

WEB DESIGN

VIDEO

Crafting an inspiring, leading brand for Relevance Lab

When Relevance Lab merged with two other global professional IT services companies, they knew it could be the start of a remarkable journey. We joined the team, working hand in hand to find the new company’s north star: a powerful narrative where Relevance Lab removes needless friction with tailored solutions so that its customers and humanity at large can flourish. This was our guide for all our work, from the standout brand visual identity to the new site’s storyline and hero video. Take a look.

Paving the way for potential

A color palette that captures the light and flow of the aurora borealis. High-impact, legible fonts. Stylized icons that feel natural yet catch the eye. Messaging that inspires employees and customers. Every element was carefully created, with an eye on how the brand identity and narrative works as a whole.

Relevance Lab’s new web presence, in the wild

A streamlined site that catches the eye and is easy to navigate. This is the new Relevance Lab, shining bright.