Showman
THE GREATEST
Showman
creator marketing • creative direction • social
Creator marketing • creative direction • social
creator marketing
creative direction
Social
Welcome to a world of wonder...made by artists, delivered to delighted fans on social
When 20th Century Studios asked us to create a showstopper social campaign for The Greatest Showman’s theatrical release, we knew exactly what to do.
First we found the perfect global artists on Instagram. Then we collaborated to create jaw-dropping wearable art inspired by the film. Both the artists and studio published the work organically leading up to the film’s release. The results: pure magic—and, of course, lots of engagement.
WHAT STANDS OUT IN A CROWDED SOCIAL LANDSCAPE?
Unique voices & incredible art
Jolien-Rosanne
@_fairytas
A costume designer with ethereal work based in the Netherlands
vanessa davis
@the_wigs_and_makeup_manager
A makeup artist in the UK who specializes in elaborate, artistic face paintings
Rinaldy yunardi
@rinaldyyunardiofficial
A fashion designer who loves to work with metal material
Nephi garcia
@designerdaddy_
A costume designer in Los Angeles who takes dress-up to a whole new level
The artists
Of course not any artist would do. We focused on artistic partnerships that would create one-of-a-kind cinematic work. Work that would connect to the spectacular, vibrant world of The Greatest Showman. Work that would intrigue new audiences to see the film.
The creations
By showcasing both the film and the artists’ true style, the wearable art became extraordinarily special.
1.8M
impressions
5.15%
engagement rate
1.1M
video/gif views
92.6K
likes
