The Greatest Showman
ARTIST COLLABORATIONS • SOCIAL
Welcome to a world of wonder ... made by influential artists inspired by the film, delivered to delighted fans via Instagram
When 20th Century Studios asked us to create a showstopper social campaign for The Greatest Showman’s theatrical release, we knew exactly what to do.
First we found the perfect global artists on Instagram. Then we collaborated to create jaw-dropping wearable art inspired by the film. Both the artists and studio published the work organically leading up to the film’s release. The results: pure magic. And, of course, lots of engagement.
WHAT STANDS OUT IN A CROWDED SOCIAL LANDSCAPE?
Unique voices and incredible art.
THE ARTISTS
Of course not any artist would do. We focused on artistic partnerships that would create one-of-a-kind cinematic work. Work that would connect to the spectacular, vibrant world of The Greatest Showman. Work that would intrigue new audiences to see the film.
Jolien-Rosanne
@_fairytas
A costume designer with ethereal work based in the Netherlands
Vanessa Davis
@the_wigs_and_makeup_manager
A makeup artist in the UK who specializes in elaborate, artistic face paintings
Rinaldy Yunardi
@rinaldyyunardiofficial
A fashion designer who loves to work with metal material
Nephi Garcia
@designerdaddy_
A costume designer and Craftsman Collective artist in Los Angeles who takes dress-up to a whole new level
THE CREATIONS
By showcasing both the film and the artists’ true style, the wearable art became extraordinarily special.
Results
#TheGreatestShowman #GreatestShowman
5.15%
engagement rate
(Instagram’s average = 3%)
1.8M
impressions
1.1M
video/GIF views
92.6K
likes