The Greatest Showman

ARTIST COLLABORATIONS • SOCIAL

the-greatest-showman-2017-poster-hugh-ja

Welcome to a world of wonder...made by influential artists inspired by the film, delivered to delighted fans via Instagram

When 20th Century Studios asked us to create a showstopper social campaign for The Greatest Showman’s theatrical release, we knew exactly what to do. 

 

First we found the perfect global artists on Instagram. Then we collaborated to create jaw-dropping wearable art inspired by the film. Both the artists and studio published the work organically leading up to the film’s release. The results: pure magic. And, of course, lots of engagement.

Glitters

WHAT STANDS OUT IN A CROWDED SOCIAL LANDSCAPE?
Unique voices and incredible art.

THE ARTISTS

Of course not any artist would do. We focused on artistic partnerships that would create one-of-a-kind cinematic work. Work that would connect to the spectacular, vibrant world of The Greatest Showman. Work that would intrigue new audiences to see the film.

Jolien-Rosanne

@_fairytas

A costume designer with ethereal work based in the Netherlands

Vanessa Davis

@the_wigs_and_makeup_manager

A makeup artist in the UK who specializes in elaborate, artistic face paintings

Rinaldy Yunardi

@rinaldyyunardiofficial

A fashion designer who loves to work with metal material

Nephi Garcia

@designerdaddy_

A costume designer and Craftsman Collective artist in Los Angeles who takes dress-up to a whole new level

THE CREATIONS

By showcasing both the film and the artists’ true style, the wearable art became extraordinarily special.

the greatest showman

Results

#TheGreatestShowman  #GreatestShowman

5.15%

engagement rate
(Instagram’s average = 3%)

1.8M

impressions

1.1M

video/GIF views

92.6K

likes

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