The Greatest Showman
ARTIST COLLABORATIONS • SOCIAL
When 20th Century Studios asked us to create a showstopper social campaign for The Greatest Showman’s theatrical release, we knew exactly what to do.
First we found the perfect global artists on Instagram. Then we collaborated to create jaw-dropping wearable art inspired by the film. Both the artists and studio published the work organically leading up to the film’s release. The results: pure magic. And, of course, lots of engagement.
Of course not any artist would do. We focused on artistic partnerships that would create one-of-a-kind cinematic work. Work that would connect to the spectacular, vibrant world of The Greatest Showman. Work that would intrigue new audiences to see the film.
A costume designer with ethereal work based in the Netherlands
A makeup artist in the UK who specializes in elaborate, artistic face paintings
A fashion designer who loves to work with metal material
By showcasing both the film and the artists’ true style, the wearable art became extraordinarily special.
(Instagram’s average = 3%)