Showman

THE GREATEST

Showman

creator marketing • creative direction • social

Creator marketing • creative direction • social

creator marketing

creative direction

Social

Welcome to a world of wonder... made by influential artists inspired by the film, delivered to delighted fans via Instagram

When 20th Century Studios asked us to create a showstopper social campaign for The Greatest Showman’s theatrical release, we knew exactly what to do.

First we found the perfect global artists on Instagram. Then we collaborated to create jaw-dropping wearable art inspired by the film. Both the artists and studio published the work organically leading up to the film’s release. The results: pure magic. And, of course, lots of engagement.

WHAT STANDS OUT IN A CROWDED SOCIAL LANDSCAPE?

Unique voices & incredible art.

Jolien-Rosanne

@_fairytas

A costume designer with ethereal work based in the Netherlands

vanessa davis

@the_wigs_and_makeup_manager

A makeup artist in the UK who specializes in elaborate, artistic face paintings

Rinaldy yunardi

@rinaldyyunardiofficial

A fashion designer who loves to work with metal material

Nephi garcia

@designerdaddy_

A costume designer and Craftsman Collective artist in Los Angeles who takes dress-up to a whole new level

The Artists

Of course not any artist would do. We focused on artistic partnerships that would create one-of-a-kind cinematic work. Work that would connect to the spectacular, vibrant world of The Greatest Showman. Work that would intrigue new audiences to see the film.