Toy Story 4 & KiwiCo
BRAND PARTNERSHIPS • CREATOR MARKETING • DESIGN • E-COMMERCE • SOCIAL
KiwiCo: The perfect brand to build on the excitement of Toy Story 4
For Disney and Pixar’s Toy Story 4 home entertainment campaign, we found the perfect brand partner in KiwiCo, a hands-on learning company. We knew they’d be able to craft something close to our and Bonnie’s hearts that connected with a major film theme: three playful DIY projects!
We both created and managed the full integrated campaign, which included landing pages, social posts, email drops, and more. The campaign beats hit a high note with kids and parents alike, and our fave DIY (the inflatable Forky) left us all googly-eyed.
SHOWCASING THE BUZZWORTHY DIY PROJECTS
It’s all about inspiring kids to get creative and literally make new friends—and to watch the film, of course.
The Landing Page
We worked our design magic on the KiwiCo landing page spotlighting the STEAM DIYs.
Social posts from KiwiCo and the Toy Story channel drove fans to the activities while promoting the upcoming Digital and Blu-ray release.
EXTENDING REACH WITH DAD CREATORS
To help spread the word, we found the best dad creators. They and their super-cute kids expressed their excitement for the home entertainment release while working on their DIY projects. Fans double-tapped and shared, giving the campaign an extra boost.