BRAND PARTNERSHIP • INTEGRATED CAMPAIGN • CREATOR MARKETING • E-COMMERCE
BRAND PARTNERSHIP • INTEGRATED CAMPAIGN • CREATOR MARKETING • E-COMMERCE
Toy Story 4
Toy Story 4
BRAND PARTNERSHIPS
INTEGRATED CAMPAIGN
CREATOR MARKETING
E-COMMERCE
KiwiCo: The perfect brand to build on the excitement of Toy Story 4
For Disney and Pixar’s Toy Story 4 home entertainment campaign, we found the perfect brand partner in KiwiCo, a hands-on learning company. We knew they’d be able to craft something close to our and Bonnie’s hearts that connected with a major film theme: three playful DIY projects!
We both created and managed the full integrated campaign, which included landing pages, social posts, email drops, and more. The campaign beats hit a high note with kids and parents alike, and our fave DIY (the inflatable Forky) left us all googly-eyed.
Showcasing the buzzworthy DIY projects
We worked our design magic on the KiwiCo landing page and social posts, inspiring kids to get creative, literally make new friends, and watch the film.
Extending reach with Dad creators
To help spread the word, we found the best dad creators. They and their super-cute kids expressed their excitement for the home entertainment release while working on their DIY projects. Fans double-tapped and shared, giving the campaign an extra boost.
Social posts
Social posts from KiwiCo and the Toy Story channel drove fans to the activities while promoting the upcoming Digital and Blu-ray release.
