VMware
VMware
BRAND STRATEGY • INTEGRATED CAMPAIGN • GAME DEVELOPMENT • DESIGN
VMware
VMware
VMware
VMware
BRAND STRATEGY
INTERGRATED CAMPAIGN
GAME DEVELOPMENT
DESIGN
VMware
Demonstrating the value of true visibility with a fun game
Demonstrating the value of true visibility with a fun, competitive game.
BRAND STRATEGY • INTEGRATED CAMPAIGN • GAME DEVELOPMENT • DESIGN
Root cause analysis, gamified
How can you easily capture the IT audience’s attention and show the value of VMware vRealize True Visibility Suite’s root cause analysis? Make a branded Minute to Fix It game!
We not only came up with the idea, we created the interactive game from start to finish for both mobile and desktop. To cap it off, we made click-worthy assets to promote it on social, earning top scores for engagement. Who wouldn’t want a chance to beat the clock?
Root Cause Analysis,
Gamified
How can you easily capture the IT audience’s attention and show the value of VMware vRealize True Visibility Suite’s root cause analysis? Make a branded Minute to Fix It game!
We not only came up with the idea, we created the interactive game from start to finish for both mobile and desktop. To cap it off, we made click-worthy assets to promote it on social, earning top scores for engagement. Who wouldn’t want a chance to beat the clock?
A minute to fix it
Our game showed the benefit of full visibility when looking for an issue’s root cause in a fun, quick way. The world is also a joy to explore, with lots of mesmerizing details included in our custom illustrations.
AVE. PLAYING TIME
3 min.
LINK CLICKS
142K
RETURN USERS
50%
3 min
AVE. PLAYING TIME
142K
LINK CLICKS
RETURN USERS
50%
A Minute to Fix It
Our game showed the benefit of full visibility when looking for an issue’s root cause in a fun, quick way. The world is also a joy to explore, with lots of mesmerizing details included in our custom illustrations.
A social glimpse
The social ads leveraged eye-catching motion, playful polls, and copy that ignited the audience’s competitive streak.
Social Glimpse
The social ads leveraged eye-catching motion, playful polls,
and copy that ignited the audience’s competitive streak.