What You Need to Know for Hosting IRL and URL Events
In-person gatherings are back. What do you need to know to plan your next event? We talked to Caitlin Bartley, CEO of cred, for her insight.
top of page
®
The Craftsman  Blog
Search
Focus on Customer Experience for Competitive Advantage
Marketers, if you want a winning advantage, look to your customer experiences—no matter which market you’re in.
Why We Should Rethink Performance Marketing
Fans of performance marketing, hear this: Creativity may be risky, but it can be so much more rewarding for ROI and job satisfaction.
40 Is the New 30: Marketing to Blended Generations
We need to take a look at how we market based on age. Generations are blending, and those who don’t see that are missing opportunities.
Agency-Client Collaboration: How to Get a Better Work Product
How do you hit marketing gold? It’s all about collaborating to build a great idea into an even better one.
How to Create a Future-Proof 2021 Marketing Strategy
With all the changes in the world, it can be hard to know how to adjust your marketing strategy. Feeling stuck? These tips are for you.
bottom of page