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Cruella

ARTIST COLLABORATION   •   EXPERIENTIAL  •   DESIGN   •   SOCIAL

Bringing the iconic train to life—with a delicious twist

When 20th Century Studios and Godiva ask you to come up with a buzzworthy activation to highlight their partnership for the Murder on the Orient Express world premiere, you know you’ve got a sweet opportunity.

Here was our recipe for success:

  • 1 amazing chocolate artist

  • 1 incredible 10-foot replica of the Orient Express made from 3K Godiva bars

  • 3 pop-up installations

  • 1 teaser video

  • 1 behind-the-scenes “making of” video

Bringing the iconic train to life—with a delicious twist

When 20th Century Studios and Godiva ask you to come up with a buzzworthy activation to highlight their partnership for the Murder on the Orient Express world premiere, you know you’ve got a sweet opportunity.

Bringing the iconic train to life—with a delicious twist

When 20th Century Studios and Godiva ask you to come up with a buzzworthy activation to highlight their partnership for the Murder on the Orient Express world premiere, you know you’ve got a sweet opportunity.

Whipping up a decadent chocolate train takes real craftsmanship

We knew immediately that we wanted to create a replica of the film’s iconic train—but not a standard replica. We wanted to capture the luxury of the Godiva brand. Highlight the intrigue and sumptuous feel of the film. Turn heads with its jaw-dropping detail. To create our masterpiece, we brought in Jen Lindsey-Clark, the Chocolatician.

1st stop:
The film’s world premiere

What do you do with an incredible work of art? You show it off.

2nd stop:
St. Pancras Station

After the premiere, we exhibited the train at London’s St. Pancras International Railway Station for three weeks, drawing crowds of commuters into the world of the film. It finished its awe-inspiring journey on a five-week cruise on the Queen Mary 2.

WATCHED OVER

2.3K

IMPRESSIONS PER DAY

times across social platforms

"MAKING OF" VIDEO

NEARLY

115K

IMPRESSIONS PER DAY

combined reach of over 2M users

#GODIVAMOUSTACHE

SEEN BY NEARLY

87K

IMPRESSIONS PER DAY

people each day for 3 weeks

ST. PANCRAS INSTALLATION

MOTOE

MURDER ON THE ORIENT EXPRESS

MOTOE

ARTIST COLLABORATION

EXPERIENTIAL

DESIGN

SOCIAL

ARTIST COLLABORATION   •   EXPERIENTIAL   •   DESIGN   •   SOCIAL

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