Raya and the Last Dragon
ADVERTISING CAMPAIGN • INFLUENCERS/ARTISTS • SOCIAL
Bringing joy and yummy treats to families in our Raya creator campaign
Raya and the Last Dragon is an epic adventure about trust and family set in a fictional Southeastern Asian setting. To celebrate its release on Digital and Blu-ray, we delivered a campaign featuring creators who could connect their own cultures with Raya’s through sweet family movie nights and delicious recipes (both sweet and savory)! The content was inspirational—just like the movie.
DISHING UP SOUTHEASTERN ASIAN CULINARY DELIGHTS
Creators gave step-by-step instructions for their families’ favorite recipes, and fans ate up the content.
MOVIE NIGHTS THAT BRING FAMILIES TOGETHER
From picnics to coloring activities, our creators’ family movie nights were inspired—and inspirational.