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Raya and the Last Dragon

ADVERTISING CAMPAIGN • CREATOR MARKETING • SOCIAL

Raya and the dragon rush forward.

Bringing joy and yummy treats to families in our Raya creator campaign

Raya stands ready in the rain with her weapon, head tilted down, eyes shielded by the brim of her hat.

Raya and the Last Dragon is an epic adventure about trust and family set in a fictional Southeastern Asian setting. To celebrate its release on Digital and Blu-ray, we delivered a campaign featuring creators who could connect their own cultures with Raya’s through sweet family movie nights and delicious recipes (both sweet and savory)! The content was inspirational—just like the movie.  

DISHING UP SOUTHEASTERN ASIAN CULINARY DELIGHTS 

Creators gave step-by-step instructions for their families’ favorite recipes, and fans ate up the content.

MOVIE NIGHTS THAT BRING FAMILIES TOGETHER

From picnics to coloring activities, our creators’ family movie nights were inspired—and inspirational.

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