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Disney's The Little Mermaid

ADVERTISING CAMPAIGN • CREATOR MARKETING • SOCIAL

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Making a splash with creators for
The Little Mermaid

To drive interest in the release of The Little Mermaid on Digital and Blu-ray, Disney asked us for help with a creator marketing campaign. Always ready to make a splash, we slapped our mermaid tails on and dove into the sea of creators to find the pearls on TikTok, Instagram, and YouTube that would maximize awareness and engagement with their target audiences.

Our campaign included a diverse collection of enchanting, film-inspired content by niche creators. Each one’s creation propelled their fans to explore and be part of The Little Mermaid world.

Watch and You’ll See
This Day You’ll Be…
Hooked by This World

THE CREATIONS 

Five amazing content creators. Five unique spins on The Little Mermaid for fans to fall in love with. 

Under-the-Sea Remix Artistry

POV: Little Mermaid
Movie Night

Delicious Mermaid
Jell-O Cups

Outfits for
Land or Sea

"Who Wore It Best?”