Cruella
Mermaid
THE LITTLE
Mermaid
creator marketing
creative direction
Social
CREATOR MARKETING • CREATIVE DIRECTION • SOCIAL
CREATOR MARKETING • CREATIVE DIRECTION • SOCIAL
Brilliant, bad,
and a little bit mad:
A sinfully stylish showcase for the most fashionable Disney villain.
Our advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.
From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair. The results? Smashing—for both the film and our creative shop. (We won a Clio for this campaign!)
Making a splash with creators for The Little Mermaid
To drive interest in the release of The Little Mermaid on Digital and Blu-ray, Disney asked us for help with a creator marketing campaign. Always ready to make a splash, we slapped our mermaid tails on and dove into the sea of creators to find the pearls on TikTok, Instagram, and YouTube that would maximize awareness and engagement with their target audiences.
Our campaign included a diverse collection of enchanting, film-inspired content by niche creators. Each one’s creation propelled their fans to explore and be part of The Little Mermaid world.
Watch and You’ll See
This Day You’ll Be…
Hooked by This World
The creations
Five amazing content creators. Five unique spins on The Little Mermaid for fans to fall in love with.
